Chris Paradiso (Agency Owner, Paradiso Insurance)
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My guest today is Chris Paradiso. Chris is one of the most passionate and dynamic agency owners in the insurance industry today. Within his 22 years as a licensed Insurance agent, Chris’s unwavering dedication to exemplary customer service has led him to build and grow his own agency to the 25+ employees that it is today. Established in 2006, Paradiso Insurance recently won Safeco and Liberty Mutual’s National Agent for the Future Award in 2019 and is currently licensed in 37 states with plans to be licensed in all 50 within the near future. Paradiso Insurance’s Parcel Delivery Division is currently the second largest in the country for insuring FedEx Independent Contractors and has recently grown to include Amazon DSPs and LSPs as well. Chris’s clear vision has helped direct other insurance agencies to push the envelope and find their own success as well through his coaching work with Paradiso Presents.
Chris can always be found researching the next best thing in the insurance world and is seen as a digital pioneer in an industry that is behind the times as far as digital technology and automation. Through his work with Aureus Analytics, Chris is paving the way for insurance agencies everywhere to be able to provide better, more accurate data on their customer base which will lead to better customer service as well as a better bottom line. A family man at heart, Chris Paradiso leads his team with these fundamental principles: family is everything and if you do what you love, you’ll never work a day in your life.
We discuss:
• The importance of a strong digital content calendar
• Using current events to boost your digital footprint
• Why you should have a videographer at all of your company events
• Winning industry awards and using that publicity to maximize engagement
• How to become a #1 agency on Google
Learn more about Paradiso Insurance: https://www.paradisoinsurance.com/
Follow Pat on Instagram: @patbcostello